Encouraging sustainable choices in the beauty industry. 

 

Hello! Welcome to This is Gel™.

 

My name is Becci and I'm the Founder & Director of This is Gel. We are a gel nail polish brand for professionals with the aim to make sustainable change within the beauty industry.

 

I created This is Gel. in 2020 after years of reactions after getting my nails done. I would often experience swelling, redness, and painful rashes after my salon appointments but I had no idea why. After a lot (a lot a lot) of research, it turned out I was experiencing an allergy to an ingredient commonly found in the gel polishes known as HEMA (2-hydroxyethyl methacrylate), particularly in the major global gel polish brands found in every salon. And I wasn't the only one, I soon discovered there was a dedicated Facebook group with 20,000+ members which was created specifically as a result of these brands who's gels contained high levels of HEMA. 

 

So, during one of the many COVID lockdowns, I decided to get certified as a nail tech and went on a mission to find a better brand, one without HEMA and that was kind to the environment. I was very surprised by my search that I couldn't find the brand I assumed would already exist. So, with an inexplicable surge of confidence and optimism, I decided to take matters into my own hands. Fast forward two years, a ton of trial and error (more error than trial), and a million stupid questions to much cleverer people than myself...my pride & joy This is Gel. was born.

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Based in Glasgow, Scotland, we offer premium quality professional gel polishes whilst aiming to stay true to responsibility in every aspect of the business. Our commitment to reaching Net Zero by 2040 is the beating heart of everything we do. It's an exciting, terrifying ride but I'm genuinely thrilled to have you along with us.

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Having had a background in customer service for 12+ years, this is one of my primary areas of focus. I want all my customers to know the face behind the brand and have full trust in who we are and the choices we make, even if our 'who we are' is often imperfect. I want This is Gel. to feel like your go-to brand for reliable service and a genuine care. Sustainability of course is a core value and one we consider in every decision we make – from sourcing local packaging to crafting our entire gel polish range right here in the UK (this was surprisingly difficult). We're on a continuous quest for sustainable initiatives, striving to make the beauty supply chain better. We've got a long way to go but I'm nothing if not determined, so watch this space.

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So, join me in my mission to make This is Gel™ the best brand we can possibly be. I want to create a better future in the UK beauty industry and make this the best gel polish business out there (and I've got stiff competition).

 

I'm so grateful for you and can't wait to have you on this ride with us!